Besides the search engines, you might also want to consider the effect you’ll have on users… the title will be what will appear not only in the web browser’s title bar, but also in the tabs in tab-enabled browsers like FireFox and Mozilla, and also when the user bookmarks a page. Imagine the frustration of bookmarking half a dozen pages on a site, only to find out later that all six bookmarks have the same name. Of course bookmarks can be renamed, but why make the visitor do more work than necessary?

A good way to go is to put a common site title at the beginning, then follow that with a colon (:) or hyphen ( – ) and then the specific page title. Kind of like Yahoo Answers {grin}

Also, other items that will weigh significantly with a search engine are…

1) Key words in the URL

2) Key words within anchor tags keyword

3) Key words inside titles keyword

4) Key words inside or tags.

5) Key words in an images alt=”keyword text” attribute

Title pages should contain the keyphrase for that page. For example:

Affordable Nike Sneakers

That tells the search engines and readers that this page is about affordable Nike sneakers. Now if you have the content optimized for that phrase it will help you with your rankings.

It will take more than just the title and properly optimized content, but it is a start.

Unique.

Search engines index pages not websites, so each page should have a title appropriate for the page content.

They should not be the same for the whole site. They confuse the viewers.