Web Site Page Titles — Unique or the Same for the whole site?
mickbw asked:
On my website, I have one main page and then I use server side includes to bring my content into the page for display. Currently I use the same Title and keywords for all the pages on my site.
On my website, I have one main page and then I use server side includes to bring my content into the page for display. Currently I use the same Title and keywords for all the pages on my site.
I am doing some Search Engine Optimization on the site and wondered whether it would be better to have a unique title for each page or a standard title. I am wanting to increase the number of hits I get during a search and the position on that search.
Thank you very much for reading my question and thanks in advance for your answers.
Michael
The reason I designed it with just the one Title was because it is more of a web application than simply a web site. I allow the users to track ads, jobs and send email correspondence to potential employers through “mail merging” with the database.
Maybe seeing the site will help:
http://jobsearchlog.com
Las Vegas Internet Consulting
Internet Consulting
They should not be the same for the whole site. They confuse the viewers.
Las Vegas Internet Consulting
Unique.
Search engines index pages not websites, so each page should have a title appropriate for the page content.
search engine optimization
Title pages should contain the keyphrase for that page. For example:
Affordable Nike Sneakers
That tells the search engines and readers that this page is about affordable Nike sneakers. Now if you have the content optimized for that phrase it will help you with your rankings.
It will take more than just the title and properly optimized content, but it is a start.
Las Vegas Internet Consulting
Besides the search engines, you might also want to consider the effect you’ll have on users… the title will be what will appear not only in the web browser’s title bar, but also in the tabs in tab-enabled browsers like FireFox and Mozilla, and also when the user bookmarks a page. Imagine the frustration of bookmarking half a dozen pages on a site, only to find out later that all six bookmarks have the same name. Of course bookmarks can be renamed, but why make the visitor do more work than necessary?
A good way to go is to put a common site title at the beginning, then follow that with a colon (:) or hyphen ( – ) and then the specific page title. Kind of like Yahoo Answers {grin}
Also, other items that will weigh significantly with a search engine are…
1) Key words in the URL
2) Key words within anchor tags keyword
3) Key words inside titles keyword
4) Key words inside or tags.
5) Key words in an images alt=”keyword text” attribute