Keyword SEO, how to bold and italicise?

usedciscodotcom asked:


For search engine optimization, I understand that bolding or italicizing specific keywords on a webpage help tell the search engines which words are important.
Can someone please tell me specifically how I code (html) those words or phrases so that the spiders know that they are being bolded or italicized?
In addition if we’re using css based layouts how would the spider know if they are surrounded by a “div” or a “span” tag?

Thanks

Las Vegas Internet Consulting

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Comments

2 Responses to “Keyword SEO, how to bold and italicise?”
  1. strayinma says:

    Website consulting

    If you use stylesheets, the HTML won’t interrupt your text flow paragraph to paragraph.

    Use the < strong > tag for bold and for italics.

  2. Miranda T says:

    Las Vegas Internet Consulting

    Both bolded and italicized keywords are good for SEO. Their are two ways to bold and two ways to italicize in HTML/XHTML.

    To Bold:
    ——————–
    Your Text Here
    Your Text Here

    To Italicize:
    ——————–

    Your Text Here
    Your Text Here

    The and elements are the most current.

    stands for emphasis, so search engines will see that you are emphasizing the keywords in that element.

    Hope this helps!
    – Cleveland Web Design & Internet Marketing

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